英汉《营销学》常用词汇
巩固 refocus退款 refunds拒绝经营 refusal to deal回归分析法 regression analysis管制 regulation相关/同心多元化 related/concentric diversification相关式垂直营销系统 relational VMSs衰退市场的相对吸引力 relative attractiveness of declining markets相对市场潜力 relative market potential相对市场份额 relative market share可靠性 reliability重复购买行为 repeat purchase behavior重复 repetition重新定位产品 repositionings需求计划 requirements planning中间商 reseller常驻采购员 resident buyers资源配置 resource allocation/deployment反应策略 response strategies传播响应 response to communication反应型新产品开发战略 responsive strategy响应性 responsiveness零售范围战略 retail coverage strategy零售指数 Retail Index零售店 retail outlets语际翻译 版权所有
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