英汉《营销学》常用词汇
研究开发战略 R & D expenditure种族和民族 race and ethnic origin供应超级市场的批发商 rack jobbers无线电广播 radio排序 rank ordering采购率 rate of adoption回报率/目标回报定价法 rate-of-return/target return pricing理性诉求 rational appeals基本原理 rationale原材料 raw materials反应及前摄策略 reactive and proactive responses反应型战略 reactor strategy房地产 real estate回扣 rebates记忆测试 recall tests接收者 receiver利益互惠 reciprocity发现问题/需求 recognition of problem/need认知测试 recognition tests娱乐业 recreation招聘与选拔 recruitment and selection包装回收（利用） recycling of packaging锐步 Reebok参照群体 reference group参照权 referent power语际翻译 版权所有
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