英汉《营销学》常用词汇
售后服务 post-purchase/after-sale service潜在优势 potential advantages潜在顾客 potential market 潜在市场 potential customer潜在目标市场 potential target market分销权力 power in distribution购买者能力 power of buyers供应商能力 power of suppliers先占稀缺资源 pre-empting scarce resources测试前市场研究 pre-test market research掠夺性定价法 predatory pricing特惠待遇 preferential treatment额外奖励 premiums现有的竞争者 present competitors提供销售信息 presenting sales message价格 price价格歧视 price discrimination需求的价格弹性 price elasticity of demand价格设定 price fixing价格领导者 price leaders价格排列定价法 price lining价格促销 price promotion报价 price quotation价格敏感度 price sensitivity价格结构 price structure降价促销 price-off promotions语际翻译 版权所有
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