英汉《营销学》常用词汇
机构 establishment（公司）伦理审计 ethical audit营销伦理道德 ethics of marketing种族构成 ethnic composition欧共体 European Community评估与奖励体系 evaluation and reward systems评估和选择供应商 evaluation and selection of supplier评估替代品/各种选择 evaluation of alternatives品牌评估 evaluation of brands活动 event事件赞助 event sponsorship天天低价 everyday low-price (EDLP)引发的组合 evoked set市场演变 evolution of market交换 exchange独家销售 exclusive dealing独家分销 exclusive distribution执行摘要 executive summary展示广告媒体 exhibition media现有市场 existing market退出壁垒 exit barriers扩张途径 expansion path（顾客）预期测度 expectation measures顾客期望 expectations of customers预计产量 expected unit sales语际翻译 版权所有
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