- 英汉《营销学》常用词汇 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
英汉《营销学》常用词汇
- 描述性研究 descriptive research
- 设计决策 design decisions
- 预期零售利润率 desired percentage mark-up on retail
- 预期回报率 desired percentage return
- 关键属性 determinant attributes
- 决定因素 determinants
- 差别反应 different responses
- 差异化防御战略 differentiated defender strategy
- 差异化营销 differentiated marketing
- 差异化 differentiation
- 不同时间的差异 differentiation over time
- 差异化战略 differentiation strategy
- 创新扩散理论 diffusion of innovation theory
- 因素 dimension
- 质量维度 dimensions of quality
- 直接成本盈利性分析 direct costing profitability analysis
- 直接邮寄 direct mail
- 直接营销 direct marketing
- 通过广告媒体的直接营销 direct marketing via advertising media
- 直接产品盈利性/利润率 direct product profitability (DPP)
- 直销 direct selling
- 折扣 discount
- 贴现率 discount rate
- 折扣商店 discount stores
- 折扣/溢价策略 discount/premium price policies
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