英汉《营销学》常用词汇-C-6-SCIdict专业学术词典-北京语际翻译公司

英汉《营销学》常用词汇

资本成本 cost of capital

产品销售成本 cost of goods sold (COGS)

降低成本产品 cost reductions

成本-数量关系 cost-and-volume relationship

成本导向定价法 cost-oriented pricing

成本加成/溢价定价法 cost-plus/mark-up pricing

营销职能的成本和效益 costs and benefits of marketing functions

竞争者成本 costs of competitors

分销成本 costs of distribution

对等贸易 countertrade

优惠券 coupons

礼貌 courtesy

地域性市场的范围 coverage of geographic market

相关零售商的销售范围 coverage of relevant retailers

信誉 credibility

信贷条款 credit terms

关键假设 critical assumptions

交叉弹性 cross-elasticity

习惯性定价法 customary pricing

顾客分析 customer analysis

顾客接触 customer contact

顾客需求 customer demand

顾客亲密度 customer intimacy

顾客忠诚度 customer loyalty

顾客需要 customer need