- 英汉《营销学》常用词汇 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
英汉《营销学》常用词汇
- 资本成本 cost of capital
- 产品销售成本 cost of goods sold (COGS)
- 降低成本产品 cost reductions
- 成本-数量关系 cost-and-volume relationship
- 成本导向定价法 cost-oriented pricing
- 成本加成/溢价定价法 cost-plus/mark-up pricing
- 营销职能的成本和效益 costs and benefits of marketing functions
- 竞争者成本 costs of competitors
- 分销成本 costs of distribution
- 对等贸易 countertrade
- 优惠券 coupons
- 礼貌 courtesy
- 地域性市场的范围 coverage of geographic market
- 相关零售商的销售范围 coverage of relevant retailers
- 信誉 credibility
- 信贷条款 credit terms
- 关键假设 critical assumptions
- 交叉弹性 cross-elasticity
- 习惯性定价法 customary pricing
- 顾客分析 customer analysis
- 顾客接触 customer contact
- 顾客需求 customer demand
- 顾客亲密度 customer intimacy
- 顾客忠诚度 customer loyalty
- 顾客需要 customer need
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